Analysing & optimising performance marketing campaigns
As a performance marketing agency, we analyse and optimise implemented measures on an ongoing basis to maximise campaign performance.
As an agency, we will:
- Focus: The campaign objective is always at the heart of analysis and optimisation. Only by focusing on this goal can we achieve the best possible results for you.
- Fact-based: The decisions we make as part of optimisation are based on specific facts and figures. Before we do the optimisation, we also ensure that the base figures are material and conclusive.
- We are honest: We are always honest with you and do not try to pass something off as a success when it isn’t. It’s about learning and moving you forward.
- We take time for your campaign: Analysing data is a complex undertaking and is only possible if we work with a high level of concentration without stress.
- We stay on the ball: The strategy that gets us to our destination isn’t always the first one we go for. It’s impossible to know what will happen at the outset. If we do not succeed at first, we look for alternative solutions and keep trying until the customer acquisition process works how we want it to.
- It’s marathon, not a sprint: A performance campaign requires stamina. As enthusiastic long-distance walkers, we are used to the long haul and keeping our eyes on the goal no matter what.
As a performance marketing agency, we pay special attention to the following issues when analysing and optimising campaigns:
- Optimise the campaign budget
- Analyse key campaign performance indicators
- Evaluate user behaviour on a website
- Define and implement optimisation measures during a campaign
- Analyse test results and design new tests
- Expand or strengthen the focus of the campaign
- Adapt the campaign strategy
- Send you regular summaries of campaign results