Performance marketing strategy
The performance marketing strategy forms the foundation of our work. It is route we will take to achieve the objective set.
The following questions are at the heart of any performance strategy:
- What is the status quo?
- What is the objective?
- How can we achieve the goal set?
- How can we maximise the chances of success?
- How will we know when we have achieved our objective?
In our view, a good performance marketing strategy needs the following:
- Clearly defined campaign objectives and target groups
- An analysis of the competition
- An analysis of any acquisition measures which have already been implemented and an understanding what has been learnt
- A design for the complete acquisition process
- A selection of advertising channels & definition of an advertising strategy for each channel
- The development of an advertising slogan & arguments in favour of your business
- The design of landing pages or the website
- A definition of how the campaign's success will be measured
- A design for tests to be carried out during the campaign
- An implementation plan incl. a schedule
- Cost planning
- Synthesisation of a campaign forecast