Performance Marketing Tool

Search Engine Advertising (SEA)

Benefits of search engine advertising

  • You reach the target group at exactly the moment when they search for the product or service you offer.
  • Almost every target group can be reached with minimal scatter loss. User quality is high compared to other advertising channels.
  • Costs are only charged if an interested user clicks on your advert.
  • Google and Bing, the biggest providers of search engine advertising, have a wide range of settings which can be used to manage and optimise campaigns.
  • Search engine advertising gives us a lot of valuable data which we can use to maximise the effectivity of a campaign.
  • Search machine advertising can be leveraged to gain important information that can then be used as part of search engine optimisation (SEO).

Our responsibilities as a performance marketing agency

Analysing potential

Based on your objectives, we look to see if and how search engine advertising can be used. We generate specific budget recommendations, provide information about the competition and make forecasts.

Setting up campaigns

As a performance marketing agency, we do the complete set up of search engine campaigns in Google Ads and Bing Ads. We define a strategy, campaign structure, keywords and create ads. We also adjust the campaign settings and make sure that the results can be properly measured.

Managing and optimising campaigns

After starting the campaign, we monitor it, analyse its performance and optimise. We've always got the respective objective in mind.


We will provide you with a dashboard where you can view current campaign performance any time you like. We will also keep you informed about how the campaign is doing and whether there have been any important changes.


We can learn a great deal by performing tests and obtain benefits for your company in the campaign and on the market. You can get a crucial edge over your competitors.

Analysis of competition

The competition never sleeps. We keep a constant eye on your competitors on the search engines and analyse what they are doing. We use the information gained to enhance your campaign.


If your company operates in many countries, we can also manage international search campaigns. We work with skilled translators who can translate search engine ads so that they perform well across all languages and markets.

How we optimise search engine advertising


High potentials

In search engine advertising, there are always search environments that give particularly good results. These will always be given top priority when optimising campaigns, because they have a big effect on business.

Minimise scatter losses

The better we reach a certain target group, the higher the probability that we will generate business. Therefore, we fine-tune the campaign step-by-step and maximise efficiency.


The competition in many search environments is fierce. The costs per click can be so high that campaigns no longer make economic sense. We identify these unattractive environments and make your campaign more financial efficient.

User quality

If the user quality is not right, it is hard to generate measurable results. We analyse in which search environments and with which ads we are reaching which users. This helps us to increase the quality of the contacts and get more out of the campaign.

Data driven

The data which we generate during a campaign forms the basis for all key optimisations. Before we take decisions, we check the quality of the data and whether we have enough of it to draw useful conclusions.

Your objective

At PEAKFOCUS, our objective is to achieve goals. That is our core business as a performance agency. Therefore, everything we do in search engine advertising is geared towards the goals you have set.


We are a Vienna-based performance marketing agency that helps customers in Germany, Austria and around the globe to implement results-driven online campaigns. To achieve the objectives set, we take care of all the key tasks from strategy planning and campaign implementation through to data analysis and web design.

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