Why you should include search engine optimisation (SEO) in your performance marketing
Free quality traffic: For many performance campaigns, the majority of conversions will come from search engine advertising. Therefore, you should aim to achieve a good position in the non-paid search results for keywords relevant to your business. This can generate extra business.
Less dependent on search engine advertising: An additional advantage of a good placing in the non-paid search results is that it reduces dependence on search engine advertising.
As a performance agency, we take on the following tasks relating to SEO
Identification of business-relevant search environments
We use search campaigns and historical web analytics data (if available) to find which keywords you can use to achieve your performance marketing goals.
Creating an SEO strategy
Based on the search environments identified, we create a search engine optimisation strategy. This strategy sets out objectives and the necessary steps we will take to improve rankings in the search engine results.
We optimise the most important SEO-relevant parameters for your website. This could mean re-writing or adding to existing texts, optimising internal links, or improving user experience. If your website uses WordPress, we can also optimise technical parameters.
Quality inbound links to your website have a positive effect on search engine results rankings. We will create and implement a suitable link-building strategy for you.
Creation of new content
Often, SEO measures require new content to be created. We plan and execute this content and can also translate it into other languages.
Once we have executed optimisation measures, we can monitor whether the search engine rankings are improving as desired. We use fee-based tools such as XOVI and/or extract data from Google Search Console
These factors are important to us for SEO:
Only optimise business-relevant keywords
As a performance marketing agency, we aim to generate business for you. Therefore, in terms of SEO, we concentrate on search queries that are relevant to your business.
SEO will only be of benefit to your company if the user is placed at the heart of optimisation efforts. You will only be able to generate business if you have a good ranking and can also convince the user of your business offer when they visit your website.
No false promises
There is never any guarantee of a good ranking. You should be wary of any promises made to you by SEO service providers about this. Rather than build your hopes up, we are honest with you about your chances of success.
Only use sustainable SEO-practices
We only use SEO practices which are sustainable. We want to avoid incurring penalties from the search machine which could threaten the health of your business.
We are a Vienna-based performance marketing agency that helps customers in Germany, Austria and around the globe to implement results-driven online campaigns. To achieve the objectives set, we take care of all the key tasks from strategy planning and campaign implementation through to data analysis and web design.